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Google AdSense Revenue Estimator
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Definitions
Page Impressions - The number of time your ads are
shown. If you have three AdSense units on one page, only ONE page
impression will be counted each time that page is loaded.
CTR -
Click Through Rate. This is the percentage of page views that
actually resulted in a click on one of your AdSense units. You
calculate this by dividing the number of clicks by page impressions and then
multiplying by 100. ie (Clicks/Page Impressions) x 100.
Revenue Per Click - This is the amount you actually get paid each
time someone clicks on an ad. This will vary widely depending on many
factors.
Page eCPM - Effective Cost Per Mill. Mill
is latin for one thousand. In other words eCPM is how much revenue you
are receiving for each one thousand page impressions.
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